Nando’s made people communication simple, immediate and engaging

Hospitality · Toni de la Harpe, GM: Employee Experience and Enablement

The problem

Employee experience only works if you can actually reach people. For a hospitality workforce, email and portals are rarely the channel staff live in. Messages get delayed or missed, recognition stays in the back office, and employees cannot get answers when they need them — so engagement programmes never quite land.

Nando’s needed a direct line to employees: simple enough to use every day, flexible enough to tailor to the business, and strong enough to sit inside the EX strategy rather than beside it.

The solution

A Corporate WhatsApp Line, built with Pure Messaging, became that connection. Content and functionality could be tailored to how Nando’s works. Innovative recognition programmes celebrate people and reinforce culture on the same channel. An employee information bot gives staff instant access to information whenever they need it.

The Pure Survey team partnered on new ideas — treating the line as a living employee experience channel, not a one-off broadcast tool.

Impact and outcome

The platform became an important part of Nando’s employee experience strategy, with remarkable engagement. The information bot was particularly successful. Recognition now happens where people already are. Nando’s values Pure Messaging as a trusted partner and continues to build on the channel.

Client testimonial

“Our Corporate WhatsApp Line has changed the way we communicate with our people, allowing us to connect directly with employees in a way that is simple, immediate, and engaging.”